Hovia: The Intersection of Digital Art and Interior Architecture

Hovia (formerly known as Murals Wallpaper) is a pioneer in the digital revolution of wallcoverings. Based in Liverpool, UK, the brand has shifted the industry focus from traditional repeating rolls to precision-engineered, bespoke murals. Their aesthetic is essentially "limitless," functioning as a curated gallery that adapts to contemporary trends. Whether it is a soft, atmospheric watercolor, a brutalist concrete texture, or a vibrant biophilic jungle, Hovia treats every wall as a unique architectural opportunity. They are widely recognized for their clean, modern sensibility that prioritizes visual scale and spatial harmony.

The brand is built on a "Measure-to-Order" philosophy, ensuring that every design is digitally scaled to the specific height and width of a client's wall. This eliminates the "cutoff" issues common with traditional patterns and ensures the focal point of the artwork is perfectly positioned. Hovia utilizes high-quality, professional-grade unpasted non-woven substrates that are FSC-certified and fire-rated. Their commitment to sustainability is woven into their production, using water-based inks and a zero-waste printing model that produces only what is needed for the specific project.