Christiana Masi: The Essence of Italian Elegance

Christiana Masi is the signature label of Parato, representing the sophisticated heart of Italian wallcovering design. Deeply rooted in the artisanal traditions of Italy, the brand is defined by a "Classic-Contemporary" aesthetic that seeks to bring the warmth and grandeur of Mediterranean living into the modern home. Masi’s creative direction is characterised by an innate sense of harmony, utilising soft, tonal palettes and timeless motifs like damasks, delicate florals, and architectural stripes. It is a brand tailored for those who value understated luxury, offering a refined Italian "Total Look" that emphasises comfort, light, and effortless style.

The Product: Tactile Luxury and Embossed Finishes The Christiana Masi collection is distinguished by its exceptional tactile quality, specialising in heavy-weight vinyls and non-woven substrates that mimic the richness of fine fabrics. Many of her designs feature intricate "in-register" embossing, a technique that aligns the texture perfectly with the printed pattern to recreate the look of hand-stitched embroidery, silk shantung, or raw linen. This physical depth allows the wallpaper to interact with light, creating a shimmering, multi-dimensional effect that adds immediate warmth to a room. Engineered for both beauty and extreme durability, the product is scrubbable and long-lasting, marrying the high-fashion sensibility of Italian design with the practical demands of a lived-in luxury interior.